It’s no secret that influencer marketing has become the go-to marketing strategy for brands with a social media presence. A-list mega influencers (like celebs, athletes, and YouTube stars) can make six figures for a single branded post, and on the other end of the spectrum, micro-influencers will do the same thing for VIP status or similar reward incentives.

Regardless of the category, social influencers are no longer simply valuable for top-of-the-funnel strategies; influencers in general can do a lot more for your brand’s business objectives than simply drive brand awareness or product purchases. In fact, influence can be utilized as a tool at every checkpoint of the consumer decision journey.

Skeptical? Not a problem. We surveyed 64 marketing executives (director-level or higher) to get their take on the influencer industry so that you don’t have to. Below, our influencer marketing infographic breaks down the who, what, where and why of the influencer strategies that come from the top minds in the industry:

State of IMInfographic

Ready to spread influence across your marketing objectives?

Check out our new eBook, “The State of Influencer Marketing,” to get all the information you need on what an influencer strategy can do for your business goals: