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#SubjectToChange is our weekly newsletter giving you the rundown on all the social media and influencer marketing news worth knowing, and what to do about it. Come for the knowledge, stay for the IRL know-how and occasional GoT references.


2018 Playbook Series:

For customer-obsessed leaders, influence is not just a touchpoint on the path-to-purchase – it is the path to purchase. In this playbook, we share how the power of an influence-augmented customer journey map can unlock the spectrum of influence across your customer experience.


What's Next in Influencer Marketing:

2018 is the year marketers will bridge the trust gap between brands and consumers. Within this white paper, we preview how Marketing & Communications leaders can enhance their strategies in 2018 by adopting an integrated influencer marketing mix, and embedding additional, integrated dimensions of influence into select CX touchpoints


IGC Benchmark Report:

With more marketers adoption Influencer Marketing & Relations as an always-on strategy, Influencer Share of Voice has emerged as a critical indicator of market share and competitive advantage. Each week, we do a category deep dive to determine the brand leaders and laggards in the last year.

Influencer Marketing & Relations Trends in 2018: Integrating Multiple Dimensions of Influence into the Customer Experience (CX)
2018 Influencer Marketing Strategy & Planning Playbook
2017 Facebook UGC Benchmark Report – Special Edition
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How to Activate Micro-Influencers to Drive Ratings & Reviews
The Best (and Worst) Social Networks for Influencer Marketing
The Rise of the Micro-Influencers
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The Amazon Effect: How to Adapt to the New Rules of Marketing
How to Start a Micro-Influencer Program
How to Scale a Micro-Influencer Program
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Recent Posts

June 19, 2018

Facebook’s “Leave Feedback” Tool, Shoppable Tags Expand To Instagram Stories, Snapchat Launches SnapKit [Subject-to-Change]

June 19, 2018: Facebook launches “Leave Feedback” tool, Instagram brings Shoppable Tags to Stories, Snapchat…

Influencer MarketingTools, Tips, Tricks & How-Tos
June 14, 2018

6 Things Influencers Want from Marketers (In Their Own Words)

We often emphasize to how influencers, by definition, have such rich knowledge and consumer empathy…

Subject To Change
June 12, 2018

Amazon’s Indie Beauty Shop, Pinterest’s Promoted Video Expansion, Instagram’s One-Hour Videos [Subject-to-Change]

June 12, 2018: Amazon’s Indie Beauty Shop, Pinterest’s new Promoted Video offering, Instagram’s hour-long push,…

Influencer MarketingTools, Tips, Tricks & How-Tos
June 7, 2018

[Assessment] Evaluate the Strengths of Your Influencer Marketing Strategy to Unlock Influencers’ Full Value

As reliant as marketers have come to be on influencers and consumers for content creation,…