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#SubjectToChange is our weekly newsletter giving you the rundown on all the social media and influencer marketing news worth knowing, and what to do about it. Come for the knowledge, stay for the IRL know-how and occasional GoT references.


2018 Playbook Series:

For customer-obsessed leaders, influence is not just a touchpoint on the path-to-purchase – it is the path to purchase. In this playbook, we share how the power of an influence-augmented customer journey map can unlock the spectrum of influence across your customer experience.


What's Next in Influencer Marketing:

2018 is the year marketers will bridge the trust gap between brands and consumers. Within this white paper, we preview how Marketing & Communications leaders can enhance their strategies in 2018 by adopting an integrated influencer marketing mix, and embedding additional, integrated dimensions of influence into select CX touchpoints


IGC Benchmark Report:

With more marketers adoption Influencer Marketing & Relations as an always-on strategy, Influencer Share of Voice has emerged as a critical indicator of market share and competitive advantage. Each week, we do a category deep dive to determine the brand leaders and laggards in the last year.

Influencer Marketing & Relations Trends in 2018: Integrating Multiple Dimensions of Influence into the Customer Experience (CX)
2018 Influencer Marketing Strategy & Planning Playbook
2017 Facebook UGC Benchmark Report – Special Edition
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How to Activate Micro-Influencers to Drive Ratings & Reviews
The Best (and Worst) Social Networks for Influencer Marketing
The Rise of the Micro-Influencers
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The Amazon Effect: How to Adapt to the New Rules of Marketing
How to Start a Micro-Influencer Program
How to Scale a Micro-Influencer Program
See More

Recent Posts

Influencer MarketingTools, Tips, Tricks & How-Tos
August 16, 2018

Defining Success on Pinterest: Identifying & Measuring KPIs

Part 5 in our 2018 Pinterest Influencer Marketing Playbook series.  With over 2 billion idea…

Influencer MarketingSubject To Change
August 14, 2018

Amazon Leads Q1 Programmatic Ad Spend, YouTube To Become Second Most-Visited Website, Facebook Launches Authorization for Pages [Subject-to-Change]]

August 14, 2018: Amazon outspends all programmatic advertisers in Q1 2018, YouTube set to overtake…

Influencer MarketingTools, Tips, Tricks & How-Tos
August 9, 2018

IGTV – What It Is, Brands’ Opportunity, Influencers’ Point-of-View

What You Need to Know About IGTV The Basics In late June, Instagram launched IGTV…

Influencer MarketingTools, Tips, Tricks & How-Tos
August 8, 2018

4 Secrets to Successful Promoted Video on Pinterest

Part 4 in our 2018 Pinterest Influencer Marketing Playbook series.  By 2019, global consumer Internet…