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#SubjectToChange is our weekly newsletter giving you the rundown on all the social media and influencer marketing news worth knowing, and what to do about it. Come for the knowledge, stay for the IRL know-how and occasional GoT references.


Influencer Marketing Case Studies

Explore how 12 leading B2C brands are using the Mavrck all-in-one influencer marketing platform to make every touchpoint more influential.

Influencer Marketing & Relations Trends in 2018: Integrating Multiple Dimensions of Influence into the Customer Experience (CX)
2018 Influencer Marketing Strategy & Planning Playbook
2017 Facebook UGC Benchmark Report – Special Edition
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How to Activate Micro-Influencers to Drive Ratings & Reviews
The Best (and Worst) Social Networks for Influencer Marketing
The Rise of the Micro-Influencers
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The Amazon Effect: How to Adapt to the New Rules of Marketing
How to Start a Micro-Influencer Program
How to Scale a Micro-Influencer Program
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Recent Posts

Subject To Change
December 12, 2018

Facebook Launches Updates to Collections, Amazon Go Reportedly Coming to Airports, Unilever CMO Keith Weed Retires #SubjectToChange

‘Twas a few weeks before the holidays and news was quite light. We hope you’ll…

Subject To Change
December 5, 2018

Instagram Launches “Close Friend” List for Sharing Stories, YouTube Announces Plans to Make YouTube Premium Free, Holiday Shopping Hits Record Highs #SubjectToChange

December 5, 2018: Instagram launches “Close Friend” lists for sharing Stories; YouTube announces plans to…

Subject To Change
November 27, 2018

Instagram Tests New Layout for Profiles, YouTube Begins Showing Twice As Many Pre-Roll Ads, Google Duplex Expands to ‘Small Group’ of Pixel Owners #SubjectToChange

November 27, 2018: Instagram tests new user profile layouts, YouTube debuts “ad-pods,” Google semi-rolls out…

Subject To Change
November 20, 2018

Facebook Responds To New York Times Exposé, Instagram Uses Machine Learning to Fight Fraud #SubjectToChange

November 20, 2018: Creators criticize Facebook for its (lack of) monetization efforts, Facebook issues a…