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#SubjectToChange is our weekly newsletter giving you the rundown on all the social media and influencer marketing news worth knowing, and what to do about it. Come for the knowledge, stay for the IRL know-how and occasional GoT references.


Influencer Marketing Case Studies

Explore how 12 leading B2C brands are using the Mavrck all-in-one influencer marketing platform to make every touchpoint more influential.

Influencer Marketing & Relations Trends in 2018: Integrating Multiple Dimensions of Influence into the Customer Experience (CX)
2018 Influencer Marketing Strategy & Planning Playbook
2017 Facebook UGC Benchmark Report – Special Edition
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How to Activate Micro-Influencers to Drive Ratings & Reviews
The Best (and Worst) Social Networks for Influencer Marketing
The Rise of the Micro-Influencers
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The Amazon Effect: How to Adapt to the New Rules of Marketing
How to Start a Micro-Influencer Program
How to Scale a Micro-Influencer Program
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Recent Posts

Influencer Marketing
August 20, 2019

Mavrck Acquires GroupHigh, Leader in Influencer Search and Intelligence

Acquisition expands the depth and breadth of Mavrck’s Influencer Search and blogger data set to…

Influencer MarketingNews & Announcements
August 14, 2019

Mavrck Named to the 2019 Inc. 5000, Among America’s Fastest-Growing Companies

Inc. Magazine Unveils Its Annual List of America’s Fastest-Growing Private Companies — the Inc. 5000   …

Subject To Change
August 13, 2019

Facebook’s News Tab Plans, Twitch Launches Broadcasting Software, Kraft Heinz Shifts Marketing Dollars In-House #SubjectToChange

August 13, 2019: Facebook’s plans to launch news tab; Twitch launches broadcasting software; Instagram and…

Influencer Marketing
August 8, 2019

Pinterest Expands Browsable Catalog Features, Mixer’s Influencer Proof Point [Subject-to-Change]

August 8, 2019: Pinterest introduces two new personalized shopping features, Instagram and WhatsApp’s big Facebook…