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#SubjectToChange is our weekly newsletter giving you the rundown on all the social media and influencer marketing news worth knowing, and what to do about it. Come for the knowledge, stay for the IRL know-how and occasional GoT references.


Influencer Marketing Case Studies

Explore how 12 leading B2C brands are using the Mavrck all-in-one influencer marketing platform to make every touchpoint more influential.

Influencer Marketing & Relations Trends in 2018: Integrating Multiple Dimensions of Influence into the Customer Experience (CX)
2018 Influencer Marketing Strategy & Planning Playbook
2017 Facebook UGC Benchmark Report – Special Edition
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How to Activate Micro-Influencers to Drive Ratings & Reviews
The Best (and Worst) Social Networks for Influencer Marketing
The Rise of the Micro-Influencers
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The Amazon Effect: How to Adapt to the New Rules of Marketing
How to Start a Micro-Influencer Program
How to Scale a Micro-Influencer Program
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Recent Posts

Subject To Change
April 18, 2019

Inside EscapeX’s Influencer-Owned Apps, $PINS New Conversion Optimization Tools, Google’s Cookie-Free Bid #SubjectToChange

April 18, 2019: Influencers flocking to new app; Pinterest adds two new conversion tools; Independent…

Subject To Change
April 11, 2019

5 Ways to Create A Mutually Beneficial Brand-Influencer Relationship

Healthy brand-influencer relationships are key to both the success of the brand and the influencer….

Subject To Change
April 10, 2019

EU Launches Copyright Directive, Pinterest Updates IPO Filing, Accenture Interactive Acquires Droga5 #SubjectToChange

April 1o, 2019: European Union’s Copyright Directive; Key Takeaways from Snapchat’s Partner Summit; Pinterest Updates…

Influencer Marketing
April 4, 2019

6 Reasons Why Instagram Stories Should Be Part Of Your Influencer Marketing Strategy

According to Facebook’s Q4 recent earnings call, Instagram Stories are now being used by 500…