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#SubjectToChange is our weekly newsletter giving you the rundown on all the social media and influencer marketing news worth knowing, and what to do about it. Come for the knowledge, stay for the IRL know-how and occasional GoT references.


Influencer Marketing Case Studies

Explore how 12 leading B2C brands are using the Mavrck all-in-one influencer marketing platform to make every touchpoint more influential.

Influencer Marketing & Relations Trends in 2018: Integrating Multiple Dimensions of Influence into the Customer Experience (CX)
2018 Influencer Marketing Strategy & Planning Playbook
2017 Facebook UGC Benchmark Report – Special Edition
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How to Activate Micro-Influencers to Drive Ratings & Reviews
The Best (and Worst) Social Networks for Influencer Marketing
The Rise of the Micro-Influencers
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The Amazon Effect: How to Adapt to the New Rules of Marketing
How to Start a Micro-Influencer Program
How to Scale a Micro-Influencer Program
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Recent Posts

Subject To Change
February 13, 2019

Amazon Launches Live-Streaming Shopping Channel, Facebook Adds New Tools for Groups, Pinterest Automates “Shop the Look” Feature #SubjectToChange

February 13, 2019: Amazon launches Amazon Live; Facebook unveils new updates to Groups and acquires…

Influencer Marketing
February 11, 2019

The Rise of Social Media Stories – How Brands Can Take Advantage

The social media Story format will soon surpass feed-based posts. Invented by Snapchat but scaled…

Influencer Marketing
February 8, 2019

The Future of Social Commerce: What It Means for Brands and Influencers

Consumers are increasingly turning to social media networks to guide their purchase decisions. As such,…

Subject To Change
February 5, 2019

Facebook Releases Q4 Earnings Report, Apple Temporarily Bans Facebook and Google’s Internal Apps, Sony Pictures Launches Influencer Campaign on TikTok #SubjectToChange

February 5, 2019: Facebook releases Q4 Earnings Report; Apple temporarily bans Facebook and Google’s internal…