Mavrck’s 2022 Influencer Marketing Benchmarks

The Mavrck platform powers tens of thousands of influencer activations each year, managed by our customers and the Mavrck Services team. We’ve created benchmarks for marketers to understand how their campaign performance compares against their brand vertical or what to expect for influencer personas based on reach, including CPE, CPM, Engagement Rate, and more.

We recommend creating brand-specific benchmarks after running multiple influencer marketing campaigns. If you’re new to influencer marketing, use this report to understand potential outcomes.