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#SubjectToChange is our weekly newsletter giving you the rundown on all the social media and influencer marketing news worth knowing, and what to do about it. Come for the knowledge, stay for the IRL know-how and occasional GoT references.


Influencer Marketing Case Studies

Explore how 12 leading B2C brands are using the Mavrck all-in-one influencer marketing platform to make every touchpoint more influential.

Influencer Marketing & Relations Trends in 2018: Integrating Multiple Dimensions of Influence into the Customer Experience (CX)
2018 Influencer Marketing Strategy & Planning Playbook
2017 Facebook UGC Benchmark Report – Special Edition
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How to Activate Micro-Influencers to Drive Ratings & Reviews
The Best (and Worst) Social Networks for Influencer Marketing
The Rise of the Micro-Influencers
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The Amazon Effect: How to Adapt to the New Rules of Marketing
How to Start a Micro-Influencer Program
How to Scale a Micro-Influencer Program
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Recent Posts

Subject To Change
June 19, 2019

Mary Meeker’s 2019 Internet Trends Report, Amazon Shuts Down Spark, Pinterest Releases “Complete the Look” #SubjectToChange

June 19, 2019: Mary Meeker’s 2019 Internet Trends Report arrives; Amazon shuts down Spark; Pinterest…

Influencer MarketingTools, Tips, Tricks & How-Tos
June 12, 2019

6 Steps to Achieving Successful Long-Term Influencer Ambassadorships

As social media influencer marketing continues to mature, it has become clear that a large…

Influencer Marketing
June 11, 2019

Instagram’s New Branded Content Ads, Amazon Launches ‘StyleSnap’, and Snapchat Brings Native Checkout to Influencers #SubjectToChange

June 11, 2019: Instagram rolls out branded content ads; Amazon launches StyleSnap; Snapchat brings native…

Subject To Change
June 4, 2019

YouTube’s Trending Section Prioritizes Publishers Over Creators, Nordstrom’s Influencer Collaboration Model, 78% of DTC Brands Increase Marketing Budgets #SubjectToChange

June 4, 2019: YouTube’s Trending section disadvantages creators but publishers see long-term value on platform;…