By the Numbers
We believe the content that consumers trust today, is content that comes from consumers.How 12 leading B2C brands used influencers, advocates, referrers, and loyalists to create, amplify, and submit content
Featured Case Studies
Godiva used the Mavrck platform to identify relevant micro-influencers and activate them for a single core use case: Create branded content on Instagram that features Godiva products in the photo.
Godiva then whitelisted that content and re-posted select photos from their own Instagram account drive further engagement with target consumers. High-performing influencer-generated content was also re-purposed on Godiva's e-commerce site to drive sales.
The Mavrck platform was deployed as standalone micro-sites across several P&G brands. Mavrck is also a registered affiliate of P&G retail partners like Amazon, Target and Walmart, which enables the platform to measure e-commerce sales driven via content created by influencers, advocates, referrers and loyalists.
– Create branded content on Instagram that contains American Eagle products in the photo.
– Amplify branded content in the social feeds of Facebook, Instagram, Twitter and Pinterest.
– Submit product photos that get displayed on www.ae.com product pages via Olapic to increase purchase conversion and submit surveys to enhance market research and
The Mavrck platform was deployed as a standalone microsite, and existing American Eagle newsletter subscribers were invited via email to apply to the program.
Download the case study below to get the results.
The coffee chain sent an email to existing loyalty members to apply to a “VIP” program that was powered by Mavrck. Mavrck installed a conversion tag on the brand.com to track loyalty program sign-ups and used an integration with Kochava to measure mobile app installs.
Download the case study collection below to see the results.
– Create branded content on Instagram that contains Mitchell & Ness products in the photo.
– Amplify branded content in the social feeds of Facebook, Instagram, and Twitter.
– Submit product photos that get displayed on www.mitchellandness.com and submit surveys to enhance market research and new product launches.
The Mavrck platform was embedded on mitchellandness.com for existing website visitors and online shoppers to apply to the program.
Download the case study below to see the results.
Charmin leveraged Mavrck's integration with Bazaarvoice Conversations to syndicate Charmin ratings and reviews across target e-commerce destinations like Target and Walmart.
Download the case study below to access the results.
The program helped Yasso build significant awareness through the key summer months. Mavrck gives the perfect mix of incentive-based programming and key influencer messaging, providing a positive consumer experience.Mike WattsDirector Of Marketing at Yasso Frozen Yogurt
Working with Mavrck, we’ve been able to engage 600% more consumers than the Tom’s of Maine official Facebook page and Instagram accounts combined. This has helped us outperform paid social media engagement, while collecting valuable feedback on our products and company from our most influential customers.Bridget M. BurnsSocial Media Strategist at Tom's of Maine
Working with Mavrck was a smart decision for our client, who was in need of not only growing its Facebook base, but also engaging with fans in a meaningful way. The Mavrck team went above and beyond for us to over deliver.Shawna HassettAccount Executive at Duffy&Shanley