Influencer marketing is now a multi-billion-dollar industry, with the majority of that spend currently allocated…
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May 22, 2018: Facebook tests influencer marketing tool and publishes enforcement of internal standards, Snapchat…
Data and analytics maturity is still on a wide spectrum – not every marketer is…
May 15, 2018: Instagram’s one-stop shop, Hootsuite integrates with Pinterest, Google prohibits capturing of consumer…
The issue remains that most marketing measurement models in practice today are not able to…
Campbell uses the Mavrck influencer marketing platform to power unified influencer marketing strategies across three…
May 8, 2018 – Facebook at F8, Google to no longer provide or allow exports…
May 1, 2018: Instagram releases data portability tool, Amazon ad business surges, Snapchat tests non-skippable…
As marketers across functions are being tasked to do more with less. News about the…
April 24, 2018: Google launches ‘Shopping Actions’ to compete with Amazon & tests mobile…