About this Webinar:
Influencer marketing measurement is reaching new heights.
However, the issue remains that most marketing measurement models in practice today are not designed to keep pace with the speed of consumers’ path-to-purchase. It requires a shift in measurement internally.
Join Lyle Stevens, CEO of Mavrck, to discuss the following:
- Influencer measurement frameworks to maximize ROI, by increasing return and reducing investment.
- Defining sales, brand and channel lift, as well as time, content and software savings.
- Outlining 5 steps to create an outcome-based measurement program.
- Brand examples of measurement strategies and results producing strong ROI.