About This Webinar:
In the last four years, interest in influencer marketing has only been eclipsed by one other marketing strategy: brand ambassadors.
One-off influencer marketing campaigns may accomplish short-term brand objectives, but do little to build long-term consumer trust.
Top social brands are engaging influencer, customer, and employee ambassadors to speak about the brand in the voice of the consumer and strengthen relationships with them and their followers.
Join Rachael Cihlar, VP of Influencer Marketing Center of Excellence, to discuss the following:
- Defining what is (and what isn’t) a brand ambassador program
- Key benefits to running ambassador programs
- 7 steps to creating a successful brand ambassador program
- Brand examples of successful ambassador programs