Recorded Thursday January 21, 2021
About this Webinar:
The early days of influencer marketing posed many questions for marketers, but especially — how do I find the budget to work with influencers? Over the years, influencer budgets have become more solidified with dedicated teams and resources increasing year over year. In fact, brands are expected to spend up to $15 billion on influencer marketing by 2022, according to Business Insider and Mediakix.
Despite the continued growth of the industry, marketers still grapple with determining budgets and spending them appropriately. Whether you’re a marketer looking to make a case for influencers in your organization, or an enterprise brand with dedicated budgets and plans for 2021, we’ll discuss the ins and outs of influencer marketing budgets.
In this panel, we cover:
- Securing funds for your influencer marketing practice
- Determining small, medium, and large budgets for brands of all sizes
- Allocating marketing dollars wisely with influencers
- Selecting different types of influencers, and how to pay & incentivize them
- Measuring ROI and ROAS