How TRIDENT Leveraged Influencers Across Instagram & TikTok
What does a brand do when it’s ready to level up its influencer marketing program? For Mondelēz International, which oversees TRIDENT gum, its strategy involved activating influencers across Instagram and TikTok to promote its pocket packs at 7Eleven stores. Its goal was to showcase the new packaging and product availability in a retail setting, to ultimately drive sales and brand awareness. Its collaboration with Mavrck and agency partner Phoenix Creative helped them make their vision a reality.
Phoenix Creative and Mondelēz International sought to partner with the on-the-go lifestyle creator and knew that they wanted the campaign to highlight authentic, youthful content targeting Gen Z and Millennial convenience store shoppers. They knew that with the best content, which was fueled by a detailed mood board and brand guidelines, they would be able to achieve their goals.
How We Helped
The Professional Services team at Mavrck provided strategic input prior to and during the campaign launch, plus supported the program all the way through the influencer sourcing process. This included everything from initial outreach, curating the influencer applicants, negotiating with influencers, coordinating draft reviews, arranging reshoots when necessary, and finally, executing the campaign’s paid social amplification strategy.
The Proof Speaks For Itself
In the end, micro- and macro-influencers produced 74 pieces of content across both Instagram and TikTok. To learn more about TRIDENT’s influencer marketing strategy and how Mavrck was able to help Mondelēz International achieve its goals, download our comprehensive case study here.