What is the current state of influencer marketing?
To get a snapshot of how and where influencer strategies are being adopted, we asked 64 of the world’s top marketing executives to get their take on the status of the influencer industry. While every marketer’s influencer program was unique to his or her brand objectives, there was one overwhelming consensus— influencer marketing is cost-effective, scalable, and effective for their brands.
Below, we break down the state of influencer marketing across five categories:
Although influencer marketing is often viewed as a top-funnel marketing tactic, 35% of marketers were using it for bottom-funnel strategies as well.
93% of marketers surveyed believe influencer marketing is effective for their brand.
55% of marketers were still managing their influencer strategy manually in-house at the time of the survey.
Only 18% of marketers were using mega-influencers within their influencer strategy.
To learn more about what the top marketers (director-level or higher) are doing for their influencer strategies, check out our latest eBook, “The State of Influencer Marketing.”
