In 2021, the global outdoor & sportswear market is estimated to generate $230.6 billion in retail sales.
While , certain demographics are more likely to purchase than others. Specifically, represent 38% of the U.S. outdoor consumer population and spend more time outside and more money on outdoor products than the average consumer – making them a valuable long-term target market for the . across the spectrum are purchasing
In order for brands to appeal to , brands need to meet them where they already are – online. Not only do over 85% of Millennials own smartphones, but 83% connect with companies online and 64% believe is one of the most effective channels for reaching brands.
Leading have turned to to create that reaches their : . Of the leading , we’ve analyzed which have the highest influencer- of voice and have identified what you can learn from the strategies employed by leaders to on .
3 Outdoor Clothing Brands to Follow on Instagram
1) Marmot @marmot
Influencer Share of Voice: 26%
Influencer Marketing Best Practices:
-
Marmot influencer-generated primarily focuses on using to promote its most popular rain jackets, unlike other brands that choose to focus on a variety of product offerings.
-
Influencer-generated copy includes personal testimonies from in image , detailing product dependability and reliability in a variety of unpredictable weather patterns.
- Marmot’s ‘How To’ section of its website repurposes influencer- and and provides with additional tools & tips for outdoor activities.
2) The North Face @thenorthface
Influencer Share of Voice: 24%
Influencer Marketing Best Practices:
- The North Face’s “Move Mountains” global looks to “change the face of exploration” through featuring brave and adventurous female athletes and explorers on .
-
The North Face x Supreme brand collaboration and aims to target by creating trendy outdoor apparel collections.
-
As a result of various campaigns on Instagram, the North Face’s number of Instagram followers increased by 37 percent in 2017 over 2016, aiding in both and overall .
3) Eddie Bauer @eddiebauer
Influencer Share of Voice: 17%
Influencer Marketing Best Practices:
- In addition to selling a lifestyle, Eddie Bauer is marketed as a solution, manufacturing outwear as technology and putting product innovation first.
- Eddie Bauer regularly hands over its Instagram account to , allowing to post their own that document their lives in that align with the .
- Eddie Bauer sells and partners with a variety of brands, using coop dollars to fund marketing initiatives.
Want to learn more key insights? Download our latest Influencer Marketing Share of Voice Report to learn which Outdoor Clothing Brands had the greatest influencer share of voice in the last year, as well as examples and best practices from category leaders.