MEASUREMENT RESOURCES
Begin with an outcome-first approach to measurement.
Measuring your influencer campaigns doesn’t have to be a mystery and a sophisticated approach goes beyond just engagement and reach. Mavrck’s philosophy and practice focuses on business value and outcomes.
GUIDE
How to Measure ROI on Influencer Marketing
Influencer marketing can save your team time & drive brand recognition, but measuring ROI can be difficult. While everyone wants to maximize return while the reduce the financial investment, you aren't able to get there without understanding where the return is coming from.
Download the GuideCASE STUDY
How Express Ambassadors Drove 168% ROI in Online & In-Store Sales
Express’ influencer strategy was borne from the insight that their customers now live in an influence-augmented reality, where influence is not just a touchpoint on the path-to-purchase – it is the path-to-purchase.
See How They Did ItCASE STUDY
How Kraft Drove Double Digit Lifts with Influencer Marketing
The Kraft brand team wanted to leverage influencers’ authentic love, experiences, and passion for the brand through a #LoveForKraft campaign on Instagram — and to ultimately increase brand awareness, favorability and intent.
See How They Did It
