Begin with an outcome-first approach to measurement.

Influencers go a long way in bringing awareness, credibility and trust to brands, and those top-of-the-funnel metrics are both valuable and measurable. Mavrck partners with industry leaders to measure lifts in brand awareness, recall, penetration, purchase intent, shifts in brand perception - or any custom brand attribute.


How to Measure ROI on Influencer Marketing

Influencer marketing can save your team time & drive brand recognition, but measuring ROI can be difficult. While everyone wants to maximize return while the reduce the financial investment, you aren't able to get there without understanding where the return is coming from.

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How Express Ambassadors Drove 168% ROI in Online & In-Store Sales

Express’ influencer strategy was borne from the insight that their customers now live in an influence-augmented reality, where influence is not just a touchpoint on the path-to-purchase – it is the path-to-purchase.

See How They Did It

How Kraft Drove Double Digit Lifts with Influencer Marketing

The Kraft brand team wanted to leverage influencers’ authentic love, experiences, and passion for the brand through a #LoveForKraft campaign on Instagram — and to ultimately increase brand awareness, favorability and intent.

See How They Did It
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Ready to discuss Mavrck's measurement capabilties?