We’re excited to announce that Mavrck has been nominated to be one of six finalists for the “Most Innovative Ad Technology” and “Best Use of Data to Drive Marketing in an Innovative Way” (together, with Tom’s of Maine) categories of the 2016 MITX Awards. Finalists for the “Innovative Ad Technology” category are nominated based upon the following criteria, as stated on the awards page: “As advertisers must take advantage of the benefits digital can provide using the latest and greatest advertising technology…[these are the] innovative platforms that are revolutionizing how to get the right message at the right time to the right people.”  The other finalists to this category include clypd, Fiksu, Grapevine, Nanigans, and Pixability. 

The criteria for the “Best Use of Data” award is defined as “[a company that] uses data to inform and create a great marketing campaign.” Finalists for this award include C-4 Analytics LLC, Fiksu, Jack Morton Worldwide – Boston, MullenLowe/Mediahub, and Radius Bank.

We at Mavrck are especially proud to be recognized as a finalist in this category, as a reflection of our customers’ success and how marketers are able to harness the power of their existing influential customers at scale to drive conversions on social. We believe in a simple thesis: a brand’s most valuable asset is their customer base, but not all customers are created equal. By empowering a brand to understand the social capital of their existing customers across digital touch points, that brand will rise above the noise by creating marketing people actually trust.

Massachusetts Innovation and Technology Exchange is a community of companies and individuals who “work to build meaningful connections that drive our region’s tech and innovation eco-system.” Now entering its 20th anniversary, the MITX Awards is the largest and most prestigious annual awards competition in the country for digital marketing and technology innovation.  Each year, 1,200 of the best and brightest minds in the digital media, marketing and technology industry come together to celebrate and award New England’s thriving digital innovation ecosystem in 30 categories.

In its own press release, MITX stated of the awards: “For 20 years, MITX has been celebrating the talented and creative minds across New England – innovators that have made this the thriving technology and innovation hub it has become,” said MITX President Amy Quigley. “This year’s finalists are no exception. The ideas keep getting bigger and bolder. We are thrilled to honor their amazing achievements!”

To learn more about the MITX Awards, check out their site here.