Mavrck integration with Adobe Audience Manager enables leading brands to discover and activate their most influential consumers on Facebook, Instagram, Pinterest and Twitter

BOSTON, September 27, 2016 – Mavrck, the world’s leading micro-influencer marketing platform and activation engine trusted by premier consumer brands, today announced a partnership with Adobe. The agreement focuses on a technology integration that enables companies using Adobe Audience Manager (AAM) to build influencer audience segments with Mavrck’s patented influencer activation engine.

“Mavrck allows brands to harness word-of-mouth marketing at scale by helping them tap into their most valuable marketing asset – existing customers with social influence,” said Lyle Stevens, co-founder and CEO of Mavrck. “Our patented influencer activation engine gives marketers using Adobe Audience Manager new capabilities for both discovering who their most influential customers are, and activating these customers to distribute content and drive conversions across four major social networks.”

Mavrck’s platform offers AAM users a new layer of personalization and targeting for their marketing campaigns. Following successful integration, brands will be able to seamlessly leverage social influence to identify high-value consumer segments and create personalized messaging across their customer journey.

“83% of consumers trust content from friends and family according to analyst firm Nielson, which is why brands are investing heavily in activities to encourage their most influential customers to share their brand experiences with their social followers,” commented Stevens.
“Mavrck’s integration with Adobe Audience Manager will help brands drive more sales by creating rich, unified social profiles of customers, and incentivizing their influential customers to act.”

To learn more about Mavrck’s integration with Adobe Audience Manager, visit

About Mavrck
Mavrck’s leading Influencer Activation Engine enables premier consumer brands to rise above the noise through marketing people trust. With Mavrck, you harness the power of word-of-mouth marketing at scale by tapping into your most valuable asset: existing customers with influence.

Our patented influencer marketing platform powers brands to discover and activate thousands of their most influential customers to distribute branded content and drive conversions across social networks. On average, our platform drives three friends to convert for every one micro-influencer activated. Contact us at [email protected].