Your 2018 Influencer Marketing Internal Alignment and Resource Planning Checklist

Your 2018 Influencer Marketing Internal Alignment and Resource Planning Checklist

Few things crush influencer marketing campaign dreams faster than internal politics, mismatched expectations and (unwelcome) surprises around cost or other resources. Whether you’re brand ‘side’ or ‘agency side’, clarity around roles, responsibilities, and resources from the beginning of any new campaign or program is critical to success.

Influencer marketing is no exception. Not only must you be aligned internally (depending on who owns your influencer marketing strategy within your organization), including but not limited to: brand strategy & planning, digital, social media, PR but usually at least another of the following teams: mobile, e-commerce, IT, or loyalty (incentives/points). That’s not even considering agency or technology partners – as well as the influencers themselves. View Now