Why Micro-Influencers Solve These 4 Ratings & Reviews Challenges
Why Micro-Influencers Solve These 4 Ratings & Reviews ChallengesThe proliferation of ratings and reviews content has transformed how consumers make decisions. While 55% of all online product searches begin on Amazon (more than Google and other big box e-commerce sites combined), most consumers still fall into the ‘research online, buy offline’ category: 92% of all purchase are still made in-store.
No longer limited to text reviews on a single product page, this means you must have a robust content strategy that includes product ratings, text reviews, UGC, and video to offer consumers a variety of perspectives from customers just like them at every touch point. With these evolving content needs required to implement a successful ratings and reviews strategy, here are four common challenges marketers face: