Why Facebook Just Validated Influencer Marketing As We Know It

Why Facebook Just Validated Influencer Marketing As We Know It

The TL;DR: It’s too soon to tell if #sponsored and #ad influencer content will be throttled over time as Facebook continues to introduce new ways to monetize its network and Instagram. Influencers are not the new ‘brands’ – both Facebook and Instagram are too dependent on Influencers’ content and audience command – areas where brands have failed on each platform. Here’s why Facebook’s investment in influencer capabilities is a good thing: pairing Influencer content, as well as positive news coverage, with Facebook’s audience targeting capabilities may be a new holy grail of marketing, increasing efficiencies in your paid media dollars, improved measurement, and better ROI.

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