Where Do Influencers Fit in the Consumer Decision Journey?
Where Do Influencers Fit in the Consumer Decision Journey?Where in the customer decision journey is your current influencer marketing strategy currently falling short? In order for brands to stay on top of the competition in 2016, each of the four stages of the journey must be completely optimized in order to minimize churn and continue to grow a customer base. If your current strategy isn’t nailing all four, not to worry: we’ve got an influencer for that. Below, we provide the ideal influencer category for each of the four stages, with a brief explanation of why they’re the best fit: