The State of Influencer Marketing in 2016 Playbook

What is the State of Influencer Marketing in 2016?

It’s no secret that influencer marketing has become the go-to marketing strategy for brands with a social media presence. A-list mega influencers (like celebs, athletes, and YouTube stars) can make six figures for a single branded post, and on the other end of the spectrum, micro-influencers will do the same thing for VIP status or similar reward incentives.

Regardless of the category, social influencers are no longer simply valuable for top-of-the-funnel strategies; influencers in general can do a lot more for your brand’s business objectives than simply drive brand awareness or product purchases. In fact, influence can be utilized as a tool at every checkpoint of the consumer decision journey.

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