What is the Purpose of Influencer Marketing?

What is the Purpose of Influencer Marketing?

Influencer marketing often works hand in hand with content marketing, social media marketing, and other similar forms of brand promotion on social media channels. However, it takes a step further than standard social media or content strategies because it harnesses the power of authenticity and trust that can only come from word-of-mouth advertising. The power of endorsement and consumer recommendations have always been valued, but impossible to scale- until influencer marketing platforms emerged.

The purpose of influencer marketing platforms is to simplify, scale or automate the process of influencer marketing for brand marketers- or to provide a combination of these services. Although platforms and influencers don’t go hand in hand, the capabilities that platforms provide serve to complement an influencer’s potential ability to move the needle on objectives for your brand.

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