IGC Benchmark Report
We Analyzed Over 5,000 Influencer-Generated Energy Bar Posts – Here’s What We Learned

We Analyzed Over 5,000 Influencer-Generated Energy Bar Posts – Here’s What We Learned

The evolution of Influence in the Digital Age has created a significant shift in trust. Today, consumers increasingly trust and are influenced by those they choose to interact with online. In 2017 alone, digital will influence 77% of all retail sales. And with more marketers investing in Influencer Marketing & Relations as an always-on marketing strategy, share of influencer voice has emerged as a critical indicator of market share and competitive advantage.

Never has this been more transformative than for the food & beverage industry, where increased transparency around packaging, nutrition, and lifestyle benefits on social media are helping drive double-digit category growth. In a new series of benchmark reports, we’re analyzing share of influencer-generated content (IGC) in high-growth categories, starting with a niche at the forefront of this digital shift: energy bars. Fueling fitness fanatics and moms-on-the-go alike, ecommerce sales for snack/energy bars increased 10% in 2016, to $416M. View Now