2017 Facebook UGC Benchmark Report: UGC Drives 6.9x Higher News Feed Engagement Than Brand-Generated Posts

UGC Drives 6.9x Higher News Feed Engagement Than Brand-Generated Posts

Think back to the last item you bought and ask yourself two questions: How did you find out about that product and why did you buy it?

Most likely, 1 out of the last 10 purchases you made was influenced by user-generated content (UGC), such as a social post or product review. Currently, 83% of consumers trust digital word-of-mouth more than content produced by advertisers. Our 2017 Facebook User-Generated Content Benchmark Report revealed that despite a decrease in user publishing and post engagement in 2016, user-generated content containing a brand drove 6.9x higher engagement compared to a brand-generated post.

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