3 Insights on Influencer Marketing Platform Adoption
3 Insights on Influencer Marketing Platform AdoptionThe rapid rise of influencer marketing has been eclipsed only by the explosion of influencer marketing technologies available. In fact, the number of new influencer marketing platforms has increased over 85% YoY, from 33 platforms in 2015 to 75 (and counting) in 2016. Our State of Influencer Marketing survey revealed that 80% of marketers planned to use influencer marketing in the next year. In this study, we surveyed 212 senior marketers at Fortune 500 consumer brands to gain greater insight into how marketers are currently thinking about and implementing influencer marketing as part of their overall marketing strategies.