The Power of Reviews: Why Ratings and Reviews are Good for Business
The Power of Reviews: Why Ratings and Reviews are Good for BusinessOnce upon a time (in the not so distant past) the idea of asking for feedback from customers — then displaying this feedback for all shoppers to see — was a pretty radical concept. But today, consumers have come to expect reviews for just about anything — recipes, hotels, restaurants, movies, and of course, products. In fact, PowerReviews research found that 95% of consumers consult reviews, and 86% consider this content to be essential when making a purchase decision.
It’s clear that ratings and reviews are an important tool for consumers as they search for products that best meet their needs. But this content is also good for businesses. Read on to learn how ratings and reviews help businesses like yours drive traffic, sales and insights.