IGC Benchmark Report
LaCroix’s Marketing Strategy Is #Winning: How Leading Sparkling Water Brands Use Micro-Influencers To Drive Sales

LaCroix’s Marketing Strategy Is #Winning: How Leading Sparkling Water Brands Use Micro-Influencers To Drive Sales

In this report, we look at share of influencer-generated content (IGC) across brands with the greatest market share in the sparkling water industry. We analyzed which brands had the greatest influencer SOV in the last year and what you can learn from the IGC leaders.

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