Influencer Marketing at Amazon: What Every Brand Can Learn In 2018
Influencer Marketing at Amazon: What Every Brand Can Learn In 2018Every company has had the opportunity to adapt to these new consumer behaviours. But despite the fact that consumers have embraced mobile technology and social media for over a decade – most corporate leaders do not feel urgency to compete differently.
This is a huge problem for marketers.
From product reviews to influencer recommendations, content created by consumers – regardless of where they fall on the spectrum of influence – is the new currency of social capital and brand trust, and it’s critical to keeping (and gaining) market share and competitive advantage in 2018.
To understand how this works, you need to look no further than Amazon. There are few companies that so consistently integrate dimensions of social proof into customer experience touchpoints as Amazon, and fewer still with anywhere near its platform capabilities for creating, cultivating and repurposing influencer-generated and user-generated content across its entire brand experience.