IGC Benchmark Report
How North Face Collaborates with Influencers to Inspire Millennial Adventures

How North Face Collaborates with Influencers to Inspire Millennial Adventures

Americans spend over $887 billion annually on outdoor recreation and increased participation in outdoor activities is expected to lead retail sales growth over 20% by 2020.

While consumers across the spectrum are purchasing outdoor gear, certain demographics are more likely to purchase than others. Specifically, Millennials represent 38% of the U.S. outdoor consumer population and spend more time outside and more money on outdoor products than the average consumer – making them a valuable long-term target market for the industry.

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