How Marketers Can Unlock the Hidden Capital of Social Networks
How Marketers Can Unlock the Hidden Capital of Social NetworksToday, social media networks are increasingly emphasizing algorithm-based social news feeds that place precedence on peer-to-peer engagement. More so, the largest generation in history is poised to be in control of the world’s purchasing power: nearly 7 in 10 Millennial social users are influenced to purchase based on friends’ posts. As a result, brands are in a position of opportunity to leverage the social capital of their existing influential customers, who are known as micro-influencers because they have the power to impact purchase decisions.
Forget about the ‘buy’ button. Your brand has its very own well of social capital already, sitting within your customer base.