IGC Benchmark Report
How H&M’s Influencer Marketing Mix Drove 43% SOV

How H&M’s Influencer Marketing Mix Drove 43% SOV

The fashion industry continues to set the standard of excellence for digital customer experience. Led by a definitive era of digital adoption by consumers, today’s retailers are amidst a digital reconstruction. Not only are consumers increasingly comfortable with digital channels, but the majority of consumers are actively relying on digital information to mitigate risk and guide their purchasing decisions.

View Now