How H&M’s Influencer Marketing Mix Drove 43% SOV
IGC Benchmark Report
How H&M’s Influencer Marketing Mix Drove 43% SOVThe fashion industry continues to set the standard of excellence for digital customer experience. Led by a definitive era of digital adoption by consumers, today’s retailers are amidst a digital reconstruction. Not only are consumers increasingly comfortable with digital channels, but the majority of consumers are actively relying on digital information to mitigate risk and guide their purchasing decisions.