IGC Benchmark Report
How Boohoo & Asos Use IGC To Accelerate The Path-To-Purchase
How Boohoo & Asos Use IGC To Accelerate The Path-To-PurchaseThe fashion industry continues to set the standard of excellence for digital customer experience. Led by a definitive era of digital adoption by consumers, today’s retailers are amidst a digital reconstruction. Not only are consumers increasingly comfortable with digital channels, but the majority of consumers are actively relying on digital information to mitigate risk and guide their purchasing decisions.