IGC Benchmark Report
How Boohoo & Asos Use IGC To Accelerate The Path-To-Purchase

How Boohoo & Asos Use IGC To Accelerate The Path-To-Purchase

The fashion industry continues to set the standard of excellence for digital customer experience. Led by a definitive era of digital adoption by consumers, today’s retailers are amidst a digital reconstruction. Not only are consumers increasingly comfortable with digital channels, but the majority of consumers are actively relying on digital information to mitigate risk and guide their purchasing decisions.

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