IGC Benchmark Report
How Blue Apron & HelloFresh Leverage Influencer Content To Rise Above The Noise

How Blue Apron & HelloFresh Leverage Influencer Content To Rise Above The Noise

Meal kit delivery services are transforming the home cooking experience and offer busy consumers a viable alternative to grocery shopping, ordering take-out, or eating out. The significant growth in meal kit spending in recent years has drawn a variety of newcomers to the space, forcing industry players to look for creative ways to differentiate themselves in order to attract and retain customers.

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