IGC Benchmark Report
How Absolut Vodka Generates 3x More Engagement Per Instagram Post Than Its Competitors
How Absolut Vodka Generates 3x More Engagement Per Instagram Post Than Its CompetitorsDriven by changing demographics and an evolving consumer landscape, the alcohol industry is undergoing a rapid transformation. Though only representing one-fourth of adults over 21, Millennials account for 35 percent of U.S. beer consumption, 32 percent of spirit consumption, and 42 percent of wine consumption. As more Millennials turn 21, we’ve witnessed legacy brands undergo rebranding efforts, launch new products, and pivot into other industries – aimed at targeting the Millennial drinker.