Fyre Fest Fallout: What Brands & Celebs Can Learn from the Influencer Marketing Fail
Fyre Fest Fallout: What Brands & Celebs Can Learn from the Influencer Marketing FailOver the last few years, we’ve seen countless examples of celebrities failing to properly disclose their social media endorsements, from Kim Kardashian’s Sugar Bear Hair recommendations to Kylie Jenner’s “thank you” Instagram posts to AirBNB for free houses. But all of the previous celebrity influencer disclosure fails pale in comparison to what occurred in the months leading up to the Fyre Festival.
Dozens of celebrity “Fyre Starters” did little if anything to clarify in promotional posts that they were being paid for their endorsements. This, coupled with the festival organizers’ complete incompetence that resulted in the event’s abrupt cancellation, has led to the highest profile lawsuits related to influencer marketing that we’ve ever seen.