Five Things to Include In Your Next Influencer Campaign Brief

Five Things to Include In Your Next Influencer Campaign Brief

Many marketers continue to struggle with connecting their brand’s voice and campaign vision to influencers’ authentic voice and style – an imbalance of control and collaboration that is largely a symptom of a reactive influencer marketing strategy. Influencers are still too often brought in to the campaign process only after a campaign is well in execution, which does not allow for the campaign to be designed and implemented with influencers’ perspective or aesthetic in mind. Influencer marketing platforms and agencies often contribute to this problem, as they frequently limit the engagement with influencers to activation and late-stage campaign management.

View Now