[Playbook] A Cheat Sheet for Influencer Marketing on Facebook

A Cheat Sheet for Influencer Marketing on Facebook

As the predominant social network, Facebook is an obvious choice for brand marketers looking to kickstart an influencer marketing strategy. Below, the top four criteria for a social media network are broken down in terms of what Facebook is optimized for, which influencers perform best on it, and what objectives are the most common:

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