7 Ways to Incentivize Micro-Influencers
7 Ways to Incentivize Micro-InfluencersWhat if you didn’t have to pay upwards of four-to-six figures per influencer Instagram post?
While it’s the going rate of many mega- and macro-influencer activations, it is straight up absurd — especially given the half-life of a social post. You can’t expect to move the needle with a single post, no matter how expensive (and usually because of it).
But when you have thousands of influential consumers posting about your brand? That, my marketing friends, is a micro-influencer movement.