7 Ways to Crush Your Marketing Goals Using Micro-Influencers
7 Ways to Crush Your Marketing Goals Using Micro-InfluencersIn the last year, influencer marketing has grown from a sideline tactic into a game day strategy for brand marketers looking to regain and maintain that elusive customer trust and news feed relevance. With 80% of marketers looking to invest in influencer marketing in 2016, influencer strategies are now being used to achieve a variety of brand objectives throughout the marketing funnel. It’s no marketing secret that family and friends are the most trusted type of recommendation. As a result, marketers are turning to micro-influencers as an influencer strategy that harnesses this type of trustworthy social influence to drive consumers through each checkpoint of the marketing funnel.
Whether it’s combatting ad avoidance, promoting authentic content or connecting with Millennials on channels where they spend their time, micro-influencers are the only marketing strategy that helps drive conversion at every point of the consumer decision journey. This trend has grown in popularity as its success has been proven across several metrics; influencer marketing was rated by marketers as the fastest growing customer-acquisition channel, as well as the most cost-effective marketing channel (tied with email), driving an ROI of $6.50 on average. Even more tellingly, 51% of marketers in the same survey said they were acquiring better customers through influencer marketing.
Through data gained from Mavrck’s micro-influencer platform, here’s a breakdown of how and where marketers are using micro-influencers in their brand strategies: