5 Tips for Incorporating Influencers Into Your Customer Journey Maps
5 Tips for Incorporating Influencers Into Your Customer Journey MapsMany marketers associate November and December with incredible pressure to close as much business as possible before January 1. Too often, I see this short-term focus prevent marketers from spending the necessary time to strategize for the year ahead.
Take customer journey maps, for example. Shoppers’ habits are constantly evolving, and re-evaluating these maps is an important aspect of annual planning. Yet, many brands leave customer journey maps unchanged from one year to the next, resulting in campaigns that don’t deliver the intended results in terms of affecting shopper behavior.
While customer journey maps vary greatly depending on the products or services you’re selling, and the channels you’re selling through, it’s critical to ensure that these maps take into account influencers’ impact on your shoppers.