4 Steps to Defining and Choosing Your Social Influencer Strategy

4 Steps to Defining and Choosing Your Social Influencer Strategy

Influencer marketing may be the fastest growing strategy across the advertising and marketing industry, but all influencer strategies won’t drive equal value for your brand. There are several variables that you should take into consideration as you create your ideal influencer program, such as your market reputation, your brand identity, your presence on social media and more.

Once you’ve determined your brand objectives, you can begin to break down what type of influencer strategy will best help you achieve your goals. Below, we break down the four structural aspects of an influencer program that you should consider as you develop your strategy:

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