3 Brands Whose Facebook Influencer Marketing Efforts Stood Out this Summer
3 Brands Whose Facebook Influencer Marketing Efforts Stood Out this SummerThe consumer marketers who led this summer’s influencer marketing campaigns on Facebook faced an uphill battle. Not only did they have to adapt to Facebook’s algorithm changes, which affected the placement of their brand posts on followers’ feeds, but many had to prepare for an unusually high number of events.
Beyond planning social activities around the 4th of July and Labor Day, many of the world’s top brands also had to contend with the Summer Olympic Games through August. With these challenges in mind, we set out to do an end-of-summer analysis on which brands stood out in their ability to attract some of the largest, most engaged, and most influential Facebook audiences this summer.
To answer this question, we looked at the Facebook influencer marketing activities across more than a dozen of the world’s top consumer brands, whose products are particularly popular during the summer months. While many showed some areas of strength, a few stood out in their ability to attract communities of followers on Facebook, and actively engage audiences of influential followers in ways that raised brand awareness.