Influencer Marketing & Relations Strategy and Planning Checklist
The Ultimate Checklist for Your 2018 Influencer Marketing & Relations StrategyMarketers are struggling to close the trust gap between brands and consumers. During the last decade, the philosophical ideas of influence and trust, and its practice within marketing, has shifted and continues to morph rapidly due to ever-changing digital platforms. The content that consumers trust today is content that’s created by consumers like them, while trust in corporations, financial institutions and the government is at an all time low.
This puts marketers in the position and opportunity to bridge the trust gap between brands and consumers in 2018. Using the checklist and cross-pollination influencer marketing matrix below as a guide, we outline how you can enhance your influencer marketing & relations strategy in 2018 by adopting an integrated influencer marketing mix, and embedding , integrated dimensions of influence into select CX touchpoints.