12 Most Popular Influencer Marketing Objectives

12 Most Popular Influencer Marketing Objectives

How are top marketers using influencers to power their business objectives? We did the leg work and surveyed 64 industry leaders (director-level or higher) to get their take on influencer marketing across several metrics.

In our first infographic, we broke down how they view influencer marketing. In this installment, we give you the breakdown on how these marketers are using influencers to drive success and achieve their key objectives. Spoiler alert: it’s not just for top-of-the-funnel strategy. Check it out:

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