We are excited to announce the release of a series of updates to our influencer incentives management experience that will make influencer incentives fulfillment much easier to conduct at scale. This update allows you to pay and fulfill campaign incentives to influencers in bulk, at the same time, directly from your influencer marketing campaign workflow.
This release continues to expand upon Mavrck’s commitment to influencer marketing at scale for enterprise brands and will cut time and effort out of existing influencer marketing campaign and program workflows. Bulk influencer incentive fulfillment will also allow you to expand your influencer marketing campaigns more easily, allowing you to work with more influencers without adding more time and complexity.
- Select all influencers in a payment stage to easily view available ready incentives.
- Choose which incentive type you’d like to fulfill (PayPal, TangoCard or Offline), and review the list of influencers.
- Fulfill all of the selected incentives with a single click.
- Easily view all of your influencers with incentives that are ready to be fulfilled.
- Save time by fulfilling incentives for hundreds of influencers directly from your influencer marketing campaign workflow.
With the ability to process payments and incentives for many influencers at once, the whole influencer payment process becomes significantly more manageable.
PayPal and TangoCard Influencer Payment Integrations
In case you missed it last fall, Mavrck launched integrations with PayPal, which allows you to easily incentivize and fulfill cash payments to influencers in more than 200 countries and supports 25 currencies; and TangoCard, which allows marketers to incentivize influencers with gift cards to hundreds of retailers, restaurants, and experiences. TangoCard also offers donations to many different non-profit organizations, which enables you to activate scaleable cause campaigns as well.
Our bulk influencer incentives fulfillment update seamlessly integrates PayPal and TangoCard, including support for customizable options for offline influencer incentives fulfillment, such as product shipments.
How Bulk Influencer Incentives Fulfillment Works
You can now select all influencers that are in payment fulfillment stages and fulfill all ready incentives at once.
Select all influencers in an incentive-ready stage (i.e. pre-payment, post-payment) and hit “Pay.” Then, select which incentive type you’d like to move forward with. You will then be able to review the list of influencers with readied incentives and confirm your available funds. After fulfilling, you will be able to view all successfully completed payments.
For more information about these features and other recent Mavrck influencer marketing platform updates, please contact your Customer Success Manager or request a demo.