Mavrck Named a ‘Leader’ in New Research Report Evaluating Influencer Marketing Solutions

Today, Mavrck was named a Leader in Forrester Research, Inc.’s report: The Forrester New Wave™: Influencer Marketing Solutions, Q2 2020.

In the evaluation, Mavrck received the highest scores possible in the  Data Management, Workflow, Communications & Automation, and Measurement & Reporting, as well as Product Vision criteria.

According to The Forrester New Wave™: Influencer Marketing Solutions, Q2 2020, Forrester Research Inc., May 28, 2020, Mavrck:

“Leads in making all kinds of influence work for a brand. Mavrck’s experience and vision of thinking broadly about influence, to include customers, micro-influencers and partners, is market-leading. This shows up in its powerful influencer CRM capabilities, flexibility in influencer workflows, and relationships with Curalate, Olapic, Yotpo and BazaarVoice.”

“Is an ideal choice for brands who work with all tiers of influencers. Mavrck has a great track record helping brands and retailers manage and activate all kinds of influence: from loyal customers on an unpaid basis, to paid micro- and mega-influencers.”

The full Forrester New Wave™: Influencer Marketing Solutions, Q2 2020 report is available to download here.

The purpose of the report is to help B2C marketers select the right partners for their IMS needs. Forrester included 12 influencer marketing solutions vendors in its assessment. Each solution was evaluated and scored against 10 criteria to determine how they stacked up in relation to each other based on an RFP-style demonstration and customer references.

We believe that being recognized in this report validates our approach and commitment to providing an advanced all-in-one influencer marketing technology that meets the demand and unique needs of enterprise influencer marketing at scale.

We look forward to continuing to help marketers to adapt and evolve their influencer marketing strategies for success across functions in an ever-changing landscape.

For a demo of the Mavrck platform or to discuss your influencer marketing needs, please request the demo style of your choice here.