Recorded Tuesday May 18, 2021
About this Webinar:
Over a year into the pandemic, brands and consumers alike are seeing a light at the end of the tunnel toward some normalcy as vaccine distribution becomes widespread and in-person activities resume. The last year had everyone grappling with major lifestyle changes, as well as changes to our shopping behaviors that have shaped influencer marketing greatly. Certain industries were forced to shut down completely, while others readjusted their plans to help consumers face the new reality of staying at home. We also saw which content types worked well or became popular while we had an abundance of time on our hands and used social media as an escape from reality.
As brands and consumers resume a more normal outlook on life, how will we take the positive parts and leave the negative behind? In this webinar, we will reflect on how the influencer marketing industry has changed over the last year, and how brands adapted to face the moment. We’ll also discuss consumer behavior changes and how they will impact brands moving forward in a post-pandemic world.
In this session, we’ll cover:
- The rise of TikTok and social audio during the pandemic and their impacts on influencer marketing
- Industries like travel, tourism and hospitality and how they are making a comeback with influencers at the forefront
- The continuing shift to e-commerce for brands and consumers, accelerated during COVID-19
- Take it or leave it – what trends and tactics we’ll continue to use and those we’ll leave behind with the pandemic