The only true All-In-One Influencer Marketing Platform for the Enterprise Consumer Brand
Expand Beyond Content Creation
Macro-Influencers Earn their living as a full-time content creator (i.e. Bloggers, YouTubers, Journalists).
Micro-Influencers
Have a side hustle creating content, and aspire to become a Macro Influencer someday.
Advocates
Consumers and employees who don’t produce content often, but will do so for brands they are passionate about, but with less quality.
Referrers
Share if the incentive is right, but will put in limited effort (think copy and paste a link).
Loyalists
Love your brand and purchases regularly, will leave reviews and share feedback but may rarely share on social.
Activate Across the Full Spectrum of Influence
Create Content Collaborate with Macro- and Micro-Influencers to create original content in the form of social posts, blog posts, photos, voiceovers and videos.
Refer Friends & Share Offers Activate Micro-Influencers, Advocates, and Referrers to refer followers and friends to content and retail destinations via trackable referral links and promo codes.
Reviews & Research
Engage Micro-Influencers, Advocates, Referrers, and Loyalists to review products or services, and provide survey responses for Research.
Reward By Content Aptitude & Performance
Activity-Based Incentives Incentivize Macro- and Micro-Influencers with incentives that include cash, gift cards, or exclusive product samples based on activation (i.e. content creation, feedback).
Performance-Based Rewards
Reward Advocates, Referrers, and Loyalists incentives that include product samples, discount codes, or loyalty points based on content or activation performance.
The influencer landscape is constantly changing and evolving. Mavrck helps us stay on top of trends and reach consumers in an authentic, effective, and efficient way.
– Drew McGowan
Communications Lead - CLIF Brand
Clif Bar & Company
| Other Influencer Solutions |  |
|
|---|---|---|
| Influencer Marketing Measurement | Impressions, Engagements, Clicks | Impressions, engagements, engagement rate, click, link & pixel tracking, promo code tracking, offline sales lift, brand lift |
| Automated Influencer Fraud Detection | Manual or non-existent | Proprietary fraud detection for followers and engagement |
| Influencer Brand Safety | Non-existent | Proprietary algorithms using Natural Language Processing detect keywords used, competitors mentioned, percentage of branded content. Visual intelligence via Google Vision AI capabilities detects explicit content to ensure visual brand safety |
| Spectrum of Influence | Only one of the following: Mega, Macro, Micro or Advocate | All of the following: Macro, Micro, Advocate, Referrer, Loyalist (Consumers and Employees) |
| Influencer Relationship Ownership | Contracted per influencer campaign via marketplace or agency | Brand-owned influencer relationship management |
| Influencer Activation Use Cases | Create Blogs, Posts, Videos | Create Blogs, Posts, Videos, Links, Videos, Ratings, Reviews, Research Surveys |
| Influencer Content Rights | Negotiated per Use Case | Granted on Influencer Opt-In |
| Influencer Activation Scale | Dozens at a Cost-Per-Activation | Hundreds to Thousands with No Activation Limits |
| Influencer Incentive Flexibility | Payment, Product | Payment within platform via Paypal and TangoCards, supports multiple currencies. Also incentivize via product, promo & referral codes, coupons, sweepstakes, and contests |
| Influencer Recruitment Adaptability | Attract influencers to their marketplace for one-off campaigns | Plug into existing digital assets of a brand for an ongoing relationship |
| Influencer Network Size & Quality | 10,000 to 500,000 depending on platform | Active Index of more than 3M contactable influencers |
| White-Label Capability | No | Yes |
| Integrations | Limited | Retail Affiliates, Social Networks, Ratings & Reviews Syndicates, DMPs, Attribution Platforms, e-Commerce, CMS |
| Social Channels | Limited to 2-3 channels | Discover and activate influencers across Instagram, Facebook, Twitter, Pinterest, YouTube and Blogs. Also activate on Twitch and TikTok |
| Data API Access | None or limited | Access to Instagram Graph API, as well as Facebook, Twitter, YouTube, Pinterest, and TikTok API’s |
| Influencer Workflow Customization | Limited | Customized workflow options to fit your process, shareable curation for off-platform viewing & draft review |
| Platform Seats & Usage | Pay per platform seats, pay per activation | Unlimited activations and platform seats |
| Influencer Search & Discovery | Limited ability to find the right influencers | More than 20+ criteria for discovering and filtering influencers, including fraud risk, as well as audience demographics including ethnicity, likes and interests & content performance. Discover lookalike influencers on an ongoing basis |
