

The influencer landscape is constantly changing and evolving. Mavrck helps us stay on top of trends and reach consumers in an authentic, effective, and efficient way.
– Drew McGowan
Communications Lead - CLIF Brand
Clif Bar & Company
Other Influencer Solutions | ![]() |
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Influencer Marketing Measurement | Impressions, Engagements, Clicks | Impressions, engagements, engagement rate, click, link & pixel tracking, promo code tracking, offline sales lift, brand lift |
Automated Influencer Fraud Detection | Manual or non-existent | Proprietary fraud detection for followers and engagement |
Influencer Brand Safety | Non-existent | Proprietary algorithms using Natural Language Processing detect keywords used, competitors mentioned, percentage of branded content. Visual intelligence via Google Vision AI capabilities detects explicit content to ensure visual brand safety |
Spectrum of Influence | Only one of the following: Mega, Macro, Micro or Advocate | All of the following: Macro, Micro, Advocate, Referrer, Loyalist (Consumers and Employees) |
Influencer Relationship Ownership | Contracted per influencer campaign via marketplace or agency | Brand-owned influencer relationship management |
Influencer Activation Use Cases | Create Blogs, Posts, Videos | Create Blogs, Posts, Videos, Links, Videos, Ratings, Reviews, Research Surveys |
Influencer Content Rights | Negotiated per Use Case | Granted on Influencer Opt-In |
Influencer Activation Scale | Dozens at a Cost-Per-Activation | Hundreds to Thousands with No Activation Limits |
Influencer Incentive Flexibility | Payment, Product | Payment within platform via Paypal and TangoCards, supports multiple currencies. Also incentivize via product, promo & referral codes, coupons, sweepstakes, and contests |
Influencer Recruitment Adaptability | Attract influencers to their marketplace for one-off campaigns | Plug into existing digital assets of a brand for an ongoing relationship |
Influencer Network Size & Quality | 10,000 to 500,000 depending on platform | Active Index of more than 3M contactable influencers |
White-Label Capability | No | Yes |
Integrations | Limited | Retail Affiliates, Social Networks, Ratings & Reviews Syndicates, DMPs, Attribution Platforms, e-Commerce, CMS |
Social Channels | Limited to 2-3 channels | Discover and activate influencers across Instagram, Facebook, Twitter, Pinterest, YouTube and Blogs. Also activate on Twitch and TikTok |
Data API Access | None or limited | Access to Instagram Graph API, as well as Facebook, Twitter, YouTube, Pinterest, and TikTok API’s |
Influencer Workflow Customization | Limited | Customized workflow options to fit your process, shareable curation for off-platform viewing & draft review |
Platform Seats & Usage | Pay per platform seats, pay per activation | Unlimited activations and platform seats |
Influencer Search & Discovery | Limited ability to find the right influencers | More than 20+ criteria for discovering and filtering influencers, including fraud risk, as well as audience demographics including ethnicity, likes and interests & content performance. Discover lookalike influencers on an ongoing basis |
