How We're Different

 

We Approach Influencer Marketing Differently to Activate All Types of Influencers Across your Customer Experience Journey


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The only true All-In-One Influencer Marketing Platform
for the Enterprise Consumer Brand

platform influencer

All Influencer Personas

Any Content Type

Activated at Every Touchpoint

Across Multiple Use Cases

Accurately Measured

Expand Beyond Content Creation

Macro-Influencers Earn their living as a full-time content creator (i.e. Bloggers, YouTubers, Journalists).
Micro-Influencers Have a side hustle creating content, and aspire to become a Macro Influencer someday.
Advocates Consumers and employees who don’t produce content often, but will do so for brands they are passionate about, but with less quality.
Referrers Share if the incentive is right, but will put in limited effort (think copy and paste a link).
Loyalists Love your brand and purchases regularly, will leave reviews and share feedback but may rarely share on social.

Activate Across the Full Spectrum of Influence

Create Content Collaborate with Macro- and Micro-Influencers to create original content in the form of social posts, blog posts, photos, voiceovers and videos.
Refer Friends & Share Offers Activate Micro-Influencers, Advocates, and Referrers to refer followers and friends to content and retail destinations via trackable referral links and promo codes.
Reviews & Research  Engage Micro-Influencers, Advocates, Referrers, and Loyalists to review products or services, and provide survey responses for Research.

Reward By Content Aptitude & Performance

Activity-Based Incentives Incentivize Macro- and Micro-Influencers with incentives that include cash, gift cards, or exclusive product samples based on activation (i.e. content creation, feedback).

Performance-Based Rewards  Reward Advocates, Referrers, and Loyalists incentives that include product samples, discount codes, or loyalty points based on content or activation performance.

The influencer landscape is constantly changing and evolving. Mavrck helps us stay on top of trends and reach consumers in an authentic, effective, and efficient way.

– Drew McGowan
Communications Lead - CLIF Brand
Clif Bar & Company

Mavrck is a leader in Influencer Marketing on G2

 

 

Other Influencer Solutions
Influencer Marketing Measurement Impressions, Engagements, Clicks Impressions, engagements, engagement rate, click, link & pixel tracking, promo code tracking, offline sales lift, brand lift
Automated Influencer Fraud Detection Manual or non-existent Proprietary fraud detection for followers and engagement
Influencer Brand Safety Non-existent Proprietary algorithms using Natural Language Processing detect keywords used, competitors mentioned, percentage of branded content. Visual intelligence via Google Vision AI capabilities detects explicit content to ensure visual brand safety
Spectrum of Influence Only one of the following: Mega, Macro, Micro or Advocate All of the following: Macro, Micro, Advocate, Referrer, Loyalist (Consumers and Employees)
Influencer Relationship Ownership Contracted per influencer campaign via marketplace or agency Brand-owned influencer relationship management
Influencer Activation Use Cases Create Blogs, Posts, Videos Create Blogs, Posts, Videos, Links, Videos, Ratings, Reviews, Research Surveys
Influencer Content Rights Negotiated per Use Case Granted on Influencer Opt-In
Influencer Activation Scale Dozens at a Cost-Per-Activation Hundreds to Thousands with No Activation Limits
Influencer Incentive Flexibility Payment, Product Payment within platform with native Paypal and TangoCard integrations, supports multiple currencies, also incentivize via product, promo & referral codes, coupons, sweepstakes, contests, loyalty points
Influencder Recruitment Adaptability Attract influencers to their marketplace for one off campaigns Plug into existing digital assets of a brand for ongoing relationship
Influencer Network Size & Quality 10,000 to 500,000 depending on platform Active Index of more than 3M contactable influencers
White-Label Capability No Yes
Integrations Limited Retail Affiliates, Social Networks, Ratings & Reviews Syndicates, DMPs, Attribution Platforms, e-Commerce, CMS
Social Channels Limited to 2-3 channels Discover and activate influencers across Instagram, Facebook, Twitter, Pinterest, YouTube and Blogs. Also activate on Twitch and TikTok
Data API Access None or limited Access to Instagram Graph API, as well as Facebook, Twitter, YouTube, and Pinterest API’s
Influencer Workflow Customization Limited Customized workflow options to fit your process, shareable curation for off-platform viewing & draft review
Platform Seats & Usage Pay per platform seats, pay per activation Unlimited activations and platform seats
Influencer Search & Discovery Limited ability to find the right influencers More than 20+ criteria for discovering and filtering influencers, including fraud risk, audience demographics & content performance. Discover lookalike influencers on an ongoing basis

Mavrck Named a ‘Leader’ in Forrester’s New Wave™ Influencer Marketing Solutions Report, Q2 2020

Download Report