| Measurement |
Impressions, Engagements, Clicks |
Impressions, Engagements, Clicks, Online Conversions, Offline Sales Lift, Brand Lift |
| Automated Fraud Detection |
Manual or non-existent |
Proprietary fraud detection for followers and engagement |
| Brand Safety |
Non-existent |
Proprietary algorithms using NLP to detect keywords used, competitors mentioned |
| Spectrum of Influence |
Only one of the following: Mega, Macro, Micro or Advocate |
All of the following: Macro, Micro, Advocate, Referrer, Loyalist (Consumers and Employees) |
| Relationship Ownership |
Contracted per campaign via marketplace or agency |
Brand-owned influence relationship management |
| Activation Use Cases |
Create Blogs, Posts, Videos |
Create Blogs, Posts, Videos, Links, Videos, Ratings, Reviews, Research Surveys |
| Content Rights |
Negotiated per Use Case |
Granted on Influencer Opt-In |
| Activation Scale |
Dozens at a Cost-Per-Activation |
Hundreds to Thousands with No Activation Limits |
| Incentive Flexibility |
Payment, Product |
Payment, Product, Promo codes, Coupons, Sweepstakes, Contests, Loyalty Points |
| Recruitment Adaptability |
Attract influencers to their marketplace for one off campaigns |
Plug into existing digital assets of a brand for ongoing relationship |
| Network Size & Quality |
10,000 to 500,000 depending on platform |
Active Index of over 2MM influencers + Search Open Social |
| White Label Capability |
No |
Yes |
| Integrations |
Limited |
Retail Affiliates, Social Networks, Ratings & Reviews Syndicates, DMPs, Attribution Platforms, e-Commerce, CMS |
