Other Influencer Solutions
Measurement Impressions, Engagements, Clicks Impressions, Engagements, Clicks, Online Conversions, Offline Sales Lift, Brand Lift
Automated Fraud Detection Manual or non-existent Proprietary fraud detection for followers and engagement
Brand Safety Non-existent Proprietary algorithms using NLP to detect keywords used, competitors mentioned
Spectrum of Influence Only one of the following: Mega, Macro, Micro or Advocate All of the following: Macro, Micro, Advocate, Referrer, Loyalist (Consumers and Employees)
Relationship Ownership Contracted per campaign via marketplace or agency Brand-owned influence relationship management
Activation Use Cases Create Blogs, Posts, Videos Create Blogs, Posts, Videos, Links, Videos, Ratings, Reviews, Research Surveys
Content Rights Negotiated per Use Case Granted on Influencer Opt-In
Activation Scale Dozens at a Cost-Per-Activation Hundreds to Thousands with No Activation Limits
Incentive Flexibility Payment, Product Payment, Product, Promo codes, Coupons, Sweepstakes, Contests, Loyalty Points
Recruitment Adaptability Attract influencers to their marketplace for one off campaigns Plug into existing digital assets of a brand for ongoing relationship
Network Size & Quality 10,000 to 500,000 depending on platform Active Index of over 2MM influencers + Search Open Social
White Label Capability No Yes
Integrations Limited Retail Affiliates, Social Networks, Ratings & Reviews Syndicates, DMPs, Attribution Platforms, e-Commerce, CMS