Easily find influencers who reach and are relevant to your brand’s target audience using Mavrck’s Audience Search Filters.
As a brand marketer, it’s important that you always keep your audience at the forefront of your mind and ensure that your marketing programs are reaching your brand’s target audience. Your influencer marketing programs are no different, and it’s essential that you select the right influencers that reach your target audience.
Mavrck’s audience search filters allow marketers to search for and identify relevant creators by their audience using 20+ demographic and psychographic criteria. This product feature ensures that you are reaching your brand’s target audience via influencers — with audience data that is viewable by a cohort of influencers or by individuals.
Our audience search feature can be used on a large scale to find a batch of influencers that fit your needs, or to find audience insights specific to a given influencer. Brand and consumer marketers can optimize their strategies by activating the perfect influencers for their campaign and as a result, see an increase in ROI or audience reach.
The Right Influencers For Your Campaigns
This feature helps brand marketers ensure they are using the right influencers to reach their target audience. For example: A baby stroller brand can accurately activate influencers who have audiences of new parents, an outdoor apparel brand can find influencers who have an audience that is interested in hiking, and a pet food brand can target Millennials with dogs or cats.
Below is the full list of Search Filters:
- Gender
- Age
- Location
- Ethnicity
- Marital status
- Parental status
- Education status
- Personal income
- Language spoken
- Likes and Interests
- People influences
- Brand influences
- Media outlet influences
- Industry
- Occupation
- Employer
- University
- Favorite Music Genre
- Favorite Solo Artist
- Favorite Band
- Sports Teams Supported
Platform Search Capabilities
The Mavrck platform allows users to search through millions of influencers within our Influencer Index. With our always-on, automated application and influencer recruitment tools, users can easily recruit hundreds or thousands of influencers. Save time and effort identifying the right influencers for your brand across social platforms.
Enjoy easy influencer discovery and selection, at scale, by:
- Searching by social network: Instagram, Facebook, YouTube, Pinterest, Twitter & Blogs
- Finding influencers by their audience demographics like age, gender & location and 20+ other audience search filters
- Recruiting and leveraging your existing customer base
- Curating and approving influencers across teams with lists & collaboration tools
- Searching for global influencers by country and region
- Easily seeing each influencers’ fraud & brand safety risk
- Surveying creators for brand-specific insights & first-party data points
- Instantly find an influencer’s past sponsored posts & brand collaborations
- Filtering by past content performance, keywords & topics
To learn more about our platform features, book a demo.
