EXECUTING INNOVATIVE CAMPAIGNS
Innovation begins with influence.
As Influencer Marketing matures, marketers are working with influencers during every step of the marketing process. From research to strategy & planning to ideation and concept testing - marketers are bringing influencers directly into the conversation. Engaging influencers throughout the process can help strengthen the big ideas and ultimately, the content that influencers create for each innovative campaign.
TikTok Influencer Marketing Guide
TikTok is a destination for short-form mobile videos that has a mission to capture and present the world’s creativity, knowledge, and moments that matter. With a continuous feed of 60-second, platform-curated, snackable content from wildly original creators, TikTok makes producing, editing, and consuming short-form video extremely easy and addictive. Read our guide to learn how you can best activate creators on TikTok.Download the Guide
Pinterest Influencer Marketing Guide
Unlike most other social networks that are feeds for content, Pinterest is a discovery tool that allows users to search for inspirational ideas and enables creators to post evergreen content, specially optimized to show up in relevant search results. It’s a powerful search engine and digital pinboard used for organizing content, all rolled up into one. Read our guide to learn how you can best activate creators on Pinterest.Download the Guide
YouTube Influencer Marketing Guide
YouTube is the leading video content platform and social network where individuals create and publish long-form video content. By creating high-quality videos on topics (such as travel, DIY, and beauty), influencers amass subscribers to their video feed with audience members leaving comments or likes while ingesting the content. Read our guide to learn how you can best activate creators on YouTube.Download the Guide
Reddit Influencer Marketing Guide
Reddit is the self-proclaimed “front page of the internet.” An online hub of forums where users share and engage with photos, videos, and discussions from over 130K interest-based communities, called Subreddits, that are most relevant to them. Read our guide to learn how you can access niche marketing and advertising opportunities via untapped audiences on Reddit.Download the Guide
Influencer Research Best Practices Guide
Read this valuable guide about influencer marketing research to dive into: Why you should leverage influencers to conduct research and the best methods to use, process steps and timeline for conducting research via surveys, survey question set examples, example survey results and key learningsDownload the Guide