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How Mavrck Transformed One Agency’s Influencer Marketing Process Into A Streamlined Powerhouse

How Mavrck Transformed One Agency’s Influencer Marketing Process Into A Streamlined Powerhouse

The Partner

Magnetic Creative is an award-winning agency focused on providing in-depth brand intelligence and growth-driven marketing strategies to its clients. Many of the agency’s brands began expressing an interest in incorporating content creators into their marketing initiatives. That interest quickly evolved into a need that became a management challenge, so it began the search for an influencer marketing platform to partner with.

The Need

Magnetic Creative knew that it needed a platform with proven industry virality, a substantial and diverse influencer index, a streamlined and efficient campaign process, and a robust reporting dashboard. 

In addition, there were particular pain points Magnetic Creative wanted to bypass via a platform solution, such as the time spent collecting scattered influencer communications between emails, phone calls, and instant messenger. Additionally, valuable hours were spent manually conducting thorough research on the best social networks for each campaign, vetting potential influencer partners, and calculating the investment versus the potential ROI. 

It wasn’t just the campaign planning phase that was inefficient and time-consuming. Magnetic Creative also needed a way to manage clients’ influencer marketing campaigns, which included activating creators across the vast spectrum of influence, automating the draft review process, and fulfilling payment. Plus, its growing catalog of both influencer-generated content (IGC) and user-generated content (UGC) had quickly become difficult to track and manage.

Addressing these needs would support Magnetic Creative’s overarching goal: to grow its UGC catalog and scale its clients’ influencer programs. With these demands combined, there was only one influencer marketing platform for enterprise brands and agencies alike that could over-deliver on these specific requirements. Enter: Mavrck.

The Transformation

Mavrck’s intuitive user interface makes it easy to manage the often complex and plentiful moving parts of an influencer program. This is especially true when it comes to the sourcing process, which is made efficient through the database and the platform’s robust search filters. With these filters, Magnetic Creative was able to hone in on potential creator partners based on various demographics — including age, location, and more — along with social metrics, such as follower count and engagement rate. 

Magnetic Creative also loved the platform’s customizability. For example, the agency was able to duplicate monthly campaigns through an email automation feature — thus adapting a previously tedious, manual process into an easy, one-time setup.

Not only was Mavrck’s all-in-one influencer platform fully customizable for Magnetic Creative’s specific needs, but it has a secret weapon: the platform is enhanced with a highly knowledgeable and communicative team of experts. The Mavrck team worked closely with Magnetic Creative to develop custom workflows, identify and fulfill a wish list of new features, provide consultant services for further growth, and ultimately ensure a smooth transition for the agency to manage its programs without interruption. 

All of these benefits contributed to Magnetic Creative’s ability to service its clients faster and produce better results for them. It was easier for the agency to scale creator participation, increase its clients’ social presence, and drive valuable KPIs — like impressions, engagements, views, and quantity of quality content.

Magnetic Creative greatly valued Mavrck’s vast industry experience, ever-growing influencer index, custom workflow capabilities, and content repository. By leveraging Mavrck, the agency was able to save time and money that would have otherwise been spent on manual influencer activations. Talk to one of our influencer marketing experts to learn more about what our platform can do for your agency.

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