Mavrck’s leading influencer marketing solution now enables Awin and ShareASale clients to effectively track and attribute influencer engagement with their brands.
Mavrck is thrilled to announce a new strategic partnership with Awin, a leading global affiliate network.
Across 2020 and into the new year, we saw the acceleration of existing industry trends – like influencer marketing – while new platforms and shopping behavior also present new opportunities for partnerships. In fact, when Awin and ShareASale advertisers were surveyed, 87% indicated that influencer partnerships would be a key partner of interest for their program growth strategy.
Thanks to Mavrck’s powerful discovery and CRM toolset, Awin and ShareASale merchants can easily find, recruit and manage the right creators among the millions of influencers available in the Mavrck Influencer Index across all social media platforms. Additionally, Mavrck’s customizable campaign and communication workflows afford brands maximum flexibility to scale and automate their programs.
Retailers are changing the way they work with influencers, seeking additional data and insights from their campaigns to measure the effectiveness of their efforts. Mavrck’s robust reporting suite demonstrates the unique value creators bring to each campaign by reporting and benchmarking against key data points that prove the ROI and brand lift from brand engagement.
The technology integration in the Mavrck platform makes it easy to activate influencers with affiliate links and to track success.
“Most brands recognize that influencer marketing is an essential element of today’s marketing mix, but they still need to be able to identify exactly how influencer content is driving performance and impact in order to justify their influencer marketing investments,” said Lyle Stevens, Co-founder and CEO at Mavrck. “With our partnership with Awin and ShareASale, we’ve taken the guesswork out of the equation and are enabling our customers to quantify how their influencer marketing efforts are providing real business value.”
“When selecting a SaaS influencer management platform for Awin and ShareASale, we sought to partner with a market leader that would offer our clients the best solutions available to make their influencer partnerships easily accessible through the affiliate channel,” said Joris Cretien, Head of Publisher Management US at Awin. “With FTC regulations and data privacy a core focus for the Awin Group and the industry, we also needed to ensure the partner offered comprehensive features that monitored all content created in accordance with local and global regulations. Mavrck met our requirements and more. With a shared vision to think about customers, employees and micro influencers as part of a brand’s influencer strategy, Awin and ShareASale are thrilled to be able to now offer Mavrck to our clients.”
WHY ACTIVATE INFLUENCERS WITH AFFILIATE MARKETING?
The demand and convergence of influencer and affiliate marketing has been growing. Here’s why it makes sense to integrate your affiliate and influencer efforts:
- Influencers are motivated by performance-based metrics & incentives.
Leverage influencers to help drive lower-funnel metrics by offering commission or performance-based incentives on sales, conversions, impression goals or downloads.
- Influencers are masters of building engaged audiences & creating trust-worthy content.
Leverage the trusted voice of influencers and their hyper-engaged audience to drive sales and conversions for your brand. Activate influencers who are well-known and trusted in your category, vertical or subject matter.
- Consumers prefer to shop online and seek recommendations from people they trust. Create an easier path to purchase by working with content creators to share shoppable products with an audience who already trusts their opinions and recommendations. Plus, with 50% of all affiliate generated traffic originating from mobile devices, affiliate traffic begins where influencers dominate: social media.
To learn more about how the integration works, click here to download the partnership overview.